Erasmus University Rotterdam

Ben Wubs is an associate professor at the Erasmus University in Rotterdam and an appointed Project Professor at the Graduate School of Economics, Kyoto University. He engages in various projects relating to multinationals, business systems, transnational economic regions, Dutch-German economic relations, and the transnational fashion industry. In 2008 he published International Business and National War Interests  and Unilever between Reich and Empire (Routledge) and in 2009 (with Keetie Sluyterman), Over Grenzen. Multinationals en de Nederlandse Markteconomie (Boom). As an Erasmus Fellow (2008 to 2012) he  researched The Dutch Big Four in Germany: AKU, Royal Dutch Shell, Unilever and Philips, 1920-1960. He co-supervises an NWO funded project on Rotterdam and its German hinterland called Outport and Hinterland, 1870-2000. Furthermore, Wubs is secretary of the Transnational Rhine Network, i.e. a collaborative network of economic, business and technology historians consisting of scholars from various universities in  countries such as Germany, France, Japan and The United States. He is also a council member of the European Business History Association (EBHA). Since 2013, he has been part of an Anglo-Dutch-Norwegian consortium which received a HERA II grant to carry out research into the transnational connections of the Fashion industry since 1945. At the Erasmus University he started  a subproject (with Thierry Maillet, Paris) called Building brands and fashion fairs. Transnational networks in the fashion industry in Europe which explores Fashion Fairs and Fashion Prediction Companies in Europe after 1945.