The idea to establish WE ARE MUZE derived from the collaboration between different  fashion and jewellery designers who were based in the Netherlands. After a successful project in a temporary store in the heart of Amsterdam, Conny Groenewegen, Jessica Joyce, Melanie Brown and Natascha Nedoluha embarked on a new adventure together called: WE ARE MUZE.

Together the designers have sculpted a whimsical persona, their muse, who enables them to showcase their individuality and strength whilst supporting each other on their artistic journeys. The group have a fluid construction allowing them to work with art directors, photographers, film directors, stylists, graphic designers and fashion designers. Like-minded creative people are invited to work on different projects with WE ARE MUZE; such as the website, editorials, Parisian presentations, as well as showrooms and international trade fairs. Using their muse as a language to develop new partnerships, the group aims to touch senses and spark the imagination whilst promoting the Dutch fashion industry internationally.

WE ARE MUZE was born out of the Partners for International Business Programme  (PIB) from the Netherlands Enterprise Agency (Rijksdienst voor Ondernemend Nederland). Their support gives the group the opportunity to set up a strong base from which they can grow. In September 2016, the Dutch Embassy in Paris gave the WE ARE MUZE designers a platform to  launch their collections in the form of ‘tableaux vivants’ at the Residence of the Dutch ambassador in Paris, Hôtel d’Avaray.